Chapter 5 - The Founder of Soul Whole

Sina Pfupajena is the founder of Soul Whole, a brand born from her personal journey of healing, wellness, and spirituality. When she moved from California to Florida for work, she wasn’t looking to start a brand. She was simply seeking balance after years of living in a fast-paced culture, where work consumed her life. Yoga, weight lifting, and running had been her ways to prioritize wellness, but they never quite clicked. That changed when she discovered Lagree.

Unlike anything she had practiced before, Lagree asked her to move with intention and get strong from the inside out, slowing down, connecting her mind to her muscles, and building strength through mindful perseverance. Each class became both physical and mental training: pushing through the burn, grounding herself with affirmations, and growing in confidence. What began as a personal practice soon grew into a passion, leading her to pursue certification and share her routines online. The passion project quickly snowballed, opening doors to unexpected opportunities like modeling for a Pilates photoshoot with Beats by Dre. With this momentum, Sina recognized the importance of branding. From the start, she knew credibility and cohesion would be key to shaping Soul Whole into something intentional and lasting.

For Sina, wellness has never been about chasing aesthetics or curating photo opportunities. It’s been about embodying wholeness; from nourishing the body to moving with purpose, from stillness and prayer to connecting with loved ones. That belief inspired the name Soul Whole: wellness as a tapestry of many pillars, each equally vital.

Today, Soul Whole has grown into a wellness brand with a mission to help women return to wholeness—body, mind, and spirit. Rooted in movement, mindset, and faith, it guides women to cultivate strength and softness, discipline with purpose, and a deeper connection to their true selves. Through Lagree, Pilates, and intentional living, Soul Whole offers tools for lasting transformation and alignment.

Looking back, Sina sees her move to Florida as the turning point. It taught her to step into life with an open heart, because you never know what paths may unfold. Soul Whole is her way of sharing that lesson, an invitation for others to discover their own version of wholeness and embrace wellness as a lifelong journey.

Sina Pfupajena in her elements

Soul Whole Packaging Box

Soul Whole Social Media Templates

Soul Whole Fitness Accessories

Sina shares her perspective on creating a wellness brand that rises above the noise by staying true to yourself.